Noni
Noni suppliers and sourcing guide
Noni is the fruit of Morinda citrifolia, a small tree in the coffee family (Rubiaceae) grown in Polynesia, Southeast Asia and the Caribbean. The ripe fruit is pressed into juice, often after a period of natural fermentation, and the juice is pasteurized, sold as puree, or spray-dried into powder. Brands buy noni juice or puree for drinks and noni fruit powder for capsules and blends.
- Category
- Botanicals and mushrooms
- Also known as
- Morinda citrifolia · Indian mulberry · noni fruit · noni juice powder
- Facts checked
- November 2026
Forms and grades of noni
Suppliers sell different products under the same name. Specify the one you need.
Juice or puree
Pasteurized single-strength juice or puree, sold aseptic or frozen. Some suppliers age the fruit before pressing, so the process belongs on the spec.
Spray-dried juice powder
Juice dried on a carrier such as maltodextrin for capsules and powder blends.
Whole fruit powder
Sliced fruit dried and milled, including seed and skin unless the spec says otherwise.
Organic
Juice or powder from certified organic fruit, with the organic certificate tied to the lot.
What to check on the COA
Compare each result with your own specification when the lot arrives.
- Identity
- HPLC or HPTLC fingerprint against Morinda citrifolia reference material, often including scopoletin as a marker.
- Juice parameters
- Brix, pH and titratable acidity for juice and puree; loss on drying for powders.
- Heavy metals
- Lead, arsenic, cadmium and mercury by ICP-MS, checked against the buyer's limits and any Prop 65 exposure targets.
- Microbiology
- Total plate count, yeast and mold, E. coli and Salmonella (often Staphylococcus aureus too). Juice is also checked for commercial sterility or by its pasteurization records.
- Physical tests
- Loss on drying, mesh or particle size, bulk density, color and odor against the spec. For powder, state the carrier and its percentage.
Storage, lots and expiry
Storage and shelf life
Keep aseptic juice and puree sealed and cool, and refrigerate or freeze once opened; frozen puree stays frozen until use. Powder goes in sealed, lined containers away from heat and humidity because it is hygroscopic. Shelf life and retest dates come from the supplier's spec and stability data.
Lots and expiry dates
Flavor, color and solids vary with fruit ripeness, origin and how long fruit is held before pressing. Record supplier lot, Brix or moisture and process notes, and rotate stock first-expiry-first-out.
Regulatory status
Facts from regulators and standards bodies, each linked to its source.
A Health Canada multi-ingredient natural health product monograph lists Morinda citrifolia (noni, Indian-mulberry) with the dried or fresh fruit as the source part.
Source: webprod.hc-sc.gc.ca (opens in a new tab)
This is general information, not regulatory advice. Status differs by country and by how the ingredient is used, so check the rules for your product and market.
Noni suppliers
Manufacturers and distributors whose own websites say they sell it.
We are checking noni suppliers now
Every listing is checked against the supplier’s own website before it goes live, so this list fills in over the coming weeks. The specs and COA checklist above are ready today.
Sell noni? Request a listingFrequently asked questions
What forms of noni can brands buy?
Common forms include juice or puree, spray-dried juice powder, whole fruit powder and organic. Ask each supplier for the specification sheet of the exact grade they quote.
What should the COA for noni include?
Expect identity, juice parameters, heavy metals, microbiology and physical tests, each with its method, specification and result for that lot.
How should noni be stored?
Keep aseptic juice and puree sealed and cool, and refrigerate or freeze once opened; frozen puree stays frozen until use. Powder goes in sealed, lined containers away from heat and humidity because it is hygroscopic. Shelf life and retest dates come from the supplier's spec and stability data.
What is the regulatory status of noni?
A Health Canada multi-ingredient natural health product monograph lists Morinda citrifolia (noni, Indian-mulberry) with the dried or fresh fruit as the source part.
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Sell ingredients to brands?
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